Flexible Firm: The Design of Culture at Bang & Olufsen Recent Advances in Tourism Marketing

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts

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Flexible Firm: The Design of Culture at Bang & Olufsen Recent Advances in Tourism MarketingAuthor: Jakob Krause Jensen Category: Nonfiction Language: English Publisher: Berghahn Books Publication date: September 1, 2010 Bang & Olufsen, the famous Danish producer of high end home electronics, is well known as an early exponent of value based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This